| Australian online ability tests to power Indian recruitment market |
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Utsav Australia, January 2008 e-bilities pty ltd, an Australian online intelligence testing firm has launched its testing products in India in a strategic alliance with Ma Foi Management consultants. e-bilities pty ltd specialises in testing of general mental ability in an online format that makes assessment highly accessible and affordable, especially for large-scale recruitment screening. The e-bilities® testing product is a quick and convenient way for employers to measure the general mental ability (gma) of their job applicants. Research unequivocally shows that gma is the best predictor available of how well a person will perform a job – any job. The e-bilities® tests also assist employers to identify job applicants that are employment "risks" because of their propensity to over-estimate their ability. This feature is unique to e-bilities® and represents a major competitive advantage over other testing products. e-bilities' online testing model have been widely used in consulting assignments, public and private sector recruitment projects in Australia. e-bilities® is also available in South East Asia, China & South Africa and the tests are available in a range of languages including English, Chinese, Indonesian, Korean, Malay, Thai and Vietnamese. Ma Foi's strategic alliance with e-bilities Ma Foi has entered into a strategic alliance with e-bilities pty ltd as the exclusive distributor of e-bilities® in India. Established in 1992, Ma Foi Management Consultants Ltd is India's largest HR services provider. In May 2004, Ma Foi became part of Vedior NV, one of the world's largest full-service recruitment companies with a diversified portfolio of brands targeting a broad range of industry sectors. The combined expertise of e-bilities and Ma Foi offers the Indian market access to a range of tests that can be used to quickly and cost-effectively identify job applicants that have an appropriate level of general mental ability to perform a job function. The e-bilities testing model facilitates pre-screening of job applicants, offering employers the opportunity to shortlist the ideal candidate. The e-bilities® tests complement Ma Foi's existing portfolio of personality and skill-testing products, from some of the world's leading test publishers. Ma Foi aims to establish a larger share of the growing online assessment market in India by offering e-bilities® to existing and new clients, particularly for large scale recruitment assignments. Speaking about the tie-up, Mr. K. Pandia Rajan, Managing Director & CEO, Ma Foi Management Consultants Limited, said "Many sectors today are facing a dearth of talent and there is a constantly increasing requirement for skilled workforce. Ma Foi's tie-up with e-bilities will help us effectively identify talent and comprehensively meet the needs of our clients. We perceive this strategic tie-up as a significant step forward, in assisting us to identify the right talent." According to Ms. Clare Lewis, Director, Sales and Marketing, e-bilities Pty Ltd, "India represents a key market for e-bilities with a very large population and a rapidly growing economy. In looking for a partner to enter this market, we sought a technologically-advanced company who possess an innovative approach to the recruitment and education markets, as well as the technical capability to understand, market and distribute our tests. Ma Foi was a logical choice for us." Competitive edge & driving growth by leveraging e-bilities K Pandia Rajan, Managing Director and CEO, Ma Foi Management Consultants Ltd, believes that about 10.3 lakh jobs were estimated to be created in 2007 and that this number will marginally increase next year. Around 60% of jobs are currently filled through using some sort of assessment test, and the online assessment is now just 5-6 per cent of the Rs. 175 crore assessment market in India. The market is growing at 30-35 per cent annually, and Ma Foi expects its own assessment business to double next year through the tie-up with e-bilities. Ma Foi is targeting sectors such as information technology, IT-enabled services, banking, financial services and insurance, government and education as likely to benefit from using e-bilities®. The strategic alliance has provided Ma Foi the competitive edge in the online assessment services in India. The strategic alliance between Ma Foi & e-bilities pty ltd was facilitated by The Australian Trade Commission. |